Category Archives: startups

Legal Guidelines for Small Businesses Using Social Media

Legal Guidelines for Small Businesses Using Social Media

Social media is real-time, spontaneous and casual, making it easy for people to think that “anything goes” online, says Antone Johnson, founding principal of Bottom Line Law Group, a San Francisco-based firm. Johnson has worked as an attorney at MySpace and eHarmony. He says many laws that apply to businesses offline also apply online. Continue Reading

Resources for Early Stage Entrepreneurs: Now 20 Items in the "Top 10"

New, improved, Top 20 List of free online resources addressing key recurring themes and questions that founders raise in our initial meetings: Assembling a founding team, choosing a legal entity, deciding on how to compensate co-founders and employees, gauging market conditions for funding, deciphering legal jargon and documents, retaining the best professional advisors, and so forth. Continue Reading

Social Rewards mashes up affiliate marketing, loyalty programs and social influencer incentives

Social media startup Social Rewards went live this week with an ambitious new service that aims to reshape the landscape of loyalty programs such as airline miles and hotel points, leveraging the power of social media to amplify marketers’ messages in a clever and cost-effective manner. Continue Reading

Crowdsourced Auto Design: Local Motors Audaciously Challenges the Status Quo

As part of Social Media Week, I visited the Autodesk Gallery for a panel discussion entitled “The Next Challenge For The Crowd: Quickly Build Real, Hard, Complex Shit That Matters (Like Cars).” With a title like that, I was not about to miss it. The Rally Fighter parked out front (around the corner from a Tesla roadster, natch) foreshadowed the fascinating discussion inside. Many of the ideas which had been swirling around in my head for the past week coalesced in this 90-minute conversation with Jay Rogers, CEO and co-founder of Local Motors; Marten Mickos, former CEO of MySQL; and Chris Anderson, Editor-in-Chief of Wired, moderated by Matt Johnston. Continue Reading

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