Tag Archive: consumer Web

Social Rewards mashes up loyalty programs, affiliate marketing and social media

Social media startup Social Rewards went live this week with an ambitious new service that aims to reshape the landscape of loyalty programs such as airline miles and hotel points, leveraging the power of social media to amplify marketers’ messages in a clever and cost-effective manner.

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Working in Santa Monica, Coworking in San Francisco

As my firm picks up momentum, we're putting down deeper roots in both Northern and Southern California.  Although virtual offices in executive suites offered convenience and flexibility during our launch, they're less than ideal in the long run for many reasons.  At the same time, as ...

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25 Years of Social Computing: Game Highlights at Halftime

My goal in publishing Mashtag is to serve as both primary sportscaster and color commentator. As a business lawyer and executive in social media and the broader technology industry, I hope to bring the factual background and analytical tools of the profession to bear to explore some of the most interesting current issues in business, law and public policy.

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Welcome: Introducing Mashtag!

Introducing Mashtag by Antone Johnson, a California business lawyer and Web 2.0 executive, observing social media, entrepreneurship, and all things at the intersection of people, capital, technology, and creativity. And what a busy intersection it has become!

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