Category Archives: social media

Social Media Trust & Safety: “If you build it, they will abuse it”

“If You Build It, They Will Abuse It”: Social Media Trust & Safety, Risk, Fraud and Abuse

As a completely made-up statistic, assume that 0.01% of users are sociopaths or predators who cause serious damage to the community and its other members. With 10,000 users, that’s one guy. With a million, it’s a hundred people. With 100 million registered users — the scale at MySpace when I left — it’s ten thousand. That kind of math illustrates why every major consumer Internet company has an abuse team that serves as the first line of defense against all kinds of ugliness. Continue Reading

Angelgate: Valley Insiders, Anonymous Quorans, and a Vast Angel-Wing Conspiracy?

Angelgate: Valley Insiders, Anonymous Quorans, and a Vast Angel-Wing Conspiracy?

My particular interest in Angelgate relates to the role of anonymity in social media, its facilitation of information flow in a way never seen before, and the fragility — under some circumstances — of that anonymity. Allowing users to log in via Facebook Connect, Twitter OAuth or Google Apps makes it easier than ever to unmask anonymous posters when a site owner is required to comply with a subpoena or search warrant. Continue Reading

Legal Guidelines for Small Businesses Using Social Media

Legal Guidelines for Small Businesses Using Social Media

Social media is real-time, spontaneous and casual, making it easy for people to think that “anything goes” online, says Antone Johnson, founding principal of Bottom Line Law Group, a San Francisco-based firm. Johnson has worked as an attorney at MySpace and eHarmony. He says many laws that apply to businesses offline also apply online. Continue Reading

Social Rewards mashes up affiliate marketing, loyalty programs and social influencer incentives

Social media startup Social Rewards went live this week with an ambitious new service that aims to reshape the landscape of loyalty programs such as airline miles and hotel points, leveraging the power of social media to amplify marketers’ messages in a clever and cost-effective manner. Continue Reading

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