Welcome: Introducing Mashtag!

Introducing Mashtag by Antone Johnson, a California business lawyer and Web 2.0 executive, observing social media, entrepreneurship, and all things at the intersection of people, capital, technology, and creativity.   And what a busy intersection it has become!

The blog name itself is a mashup of the words “mashup” and “hashtag” — neologisms that symbolize the new and complex web of relationships among users of social media.  By now, it’s no secret that as disintermediation accelerates in a Web 2.0 world, traditional notions of intellectual property, methods of distributing content, and centralized editorial control are facing unprecedented challenges.  I plan to touch upon these themes while addressing subjects and events of interest within the general realm of social media, Web 2.0, digital media and similar consumer-facing, IP-intensive businesses, from the viewpoint of a business lawyer and executive who managed the global legal affairs of a major consumer Internet company during the ascendance of online social networking as a cultural phenomenon.

This blog is aimed at both lawyers and non-lawyers (including “recovering attorneys“).  Unlike esoteric “blawgs” which speak to attorneys and academics in hypertechnical jargon, the goal here is to make the principles accessible to a broader audience of talented, entrepreneurial business and technology professionals who have the passion and analytical skills to unpack and debate some of the most interesting issues of the new decade — but are too busy creating things and doing deals to become armchair lawyers reading scholarly legal publications.

Thanks for joining us!  I invite you to stick around for the conversation.

- Antone

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Bottom Line Law Group

info@bottomlinelawgroup.com

169 11th Street
San Francisco, CA  94103
+1 (415) 729-5405

1450 2nd Street, Suite 109
Santa Monica, CA  90401
+1 (310) 776-5484

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Skype: antonej


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